Coinhold. Daily rewards on crypto holdings
The main risk with Coinhold was users mistaking it for a savings account and misunderstanding the risk. I designed the page around a clear sequence: the offer (watch your assets grow, daily rewards), then how the yield is actually generated, then the honest risk framing (non-custodial, not bank-insured, volatility exists). Trust elements Trustpilot rating, 9+ years on market, 120+ countries were placed at the hesitation points, not decoratively.
Hashport. Buying mining hashrate as an asset
Most users have never thought of hashrate as something you can own. The page leads with a simple framing, breaks the mechanic into three visual steps, and surfaces returns and lock-in terms above the CTA.
I designed each page as the user's first contact with the product structuring information
Solution
Outcome
The marketing team ran weekly A/B tests across multiple products, finding the highest-converting messaging for each audience without dependency on a designer for every variation. ~20 landings shipped over the period, all using the same system.
Problem
For product positioning: every campaign needed a new page, and no shared system existed for assembling them. Each landing had to explain a technically complex product to a non-technical audience, build trust in a category where scepticism is the default, and convert within a single scroll.
For the user: crypto products from one company looked like a random list of names. Someone arriving at Coinhold had no way to know if it was the same kind of thing as Staking or completely different.
Context
Each EMCD product had distinct positioning, audience, and pricing – Coinhold targeted users who wanted passive crypto income, Hashport was for users buying mining hashrate as an asset, xStocks was for crypto-native users wanting exposure to traditional stocks. Marketing wanted to test multiple value propositions per product, plus seasonal campaigns and audience-specific variations. Building each landing as a one-off would mean weeks per page; the team needed to run tests on a weekly cadence.
Overview
EMCD is a crypto fintech platform with a portfolio of very different products: Coinhold (daily rewards on crypto holdings), Staking (locked yield on tokens), Exchange (crypto-to-crypto trading), xStocks (tokenized stock exposure), Hashport (buying mining hashrate as an asset). Each product had its own audience, its own mechanic, and its own trust barrier.
A full ecosystem for investing in digital assets
Emcd